Honduras and Guatemala Strengthen Tourism Ties with B2B Meeting to Boost Travel to Roatan
The growing cooperation between Central American countries continues to be a key driver of regional development, particularly in the tourism industry. One of the most recent events that has solidified this cooperation is the important B2B business meeting between entrepreneurs and tourism operators from Honduras and Guatemala. The event was designed to strengthen commercial ties and promote the tourism offerings of both countries. This meeting not only reinforces the relations between the two countries but also opens up new opportunities for Guatemalan travelers, especially when considering the convenience of direct flights between Guatemala City and Roatan.
Direct Flights Between Guatemala City and Roatan
One of the key advantages highlighted during this business meeting is the existence of direct flights between Guatemala City and Roatan. This new air link greatly facilitates access for Guatemalans to one of the most attractive destinations in the Honduran Caribbean, known for its natural beauty, pristine beaches, and spectacular diving sites. Roatan, considered a paradise for water sports enthusiasts and ecotourism lovers, has seen an increase in its popularity as a world-class tourist destination.
The fact that Guatemalan travelers can reach Roatan via a direct flight not only enhances connectivity between the two countries but also puts the island within reach of more tourists looking for a unique experience. Whether it’s enjoying coral reefs, exploring natural trails, or participating in cultural and adventure activities, this type of accessibility is crucial for strengthening regional tourism and capitalizing on the synergies between Central American countries.
The B2B Meeting: Business Opportunities and Tourism Promotion
The B2B business meeting, which brought together entrepreneurs and tourism operators from both countries, served as an ideal platform to share and explore the diverse tourism offerings Honduras has for Guatemalans. The event focused on positioning Honduras as an attractive destination for Guatemalan tourists, offering a wide range of products from cultural and ecological tourism to adventure activities and ecotourism in places like Roatan, Copán, La Ceiba, and other emblematic destinations in the country.
Nancy Mejía, from the Chamber of Tourism of Guatemala, expressed her satisfaction with the realization of this meeting and emphasized that it is an ideal moment to explore new business opportunities. She stated that both Guatemalan entrepreneurs and tourism operators are keen to learn more about the tourist attractions in Honduras, and the business meeting represents an excellent opportunity to create strategic alliances and establish lasting business connections.
Meanwhile, Nicolle Vaquero, representative of the Guatemalan embassy in Honduras, emphasized the importance of strengthening tourism cooperation between both countries. According to Vaquero, these commercial meetings are not only key to the economic development of the region but also promote a closer integration between Central American nations, with tourism acting as a bridge to consolidate commercial relations and foster mutual growth.
Roatan as a Main Destination
Roatan has been a standout destination in this business meeting, and it’s easy to see why. The island, located in the Honduran Caribbean, is a haven for diving enthusiasts, water sports lovers, and nature lovers. With its white sandy beaches, vibrant coral reefs, and unique biodiversity, Roatan has earned the reputation of being a paradise for ecotourists.
However, Roatan’s appeal isn’t limited to ecotourism. The island also offers a rich cultural history, influenced by indigenous peoples, the Garifuna community, and British settlers. This creates a diverse and enriching experience for tourists looking to learn not only about the natural environment but also the local culture. Furthermore, the island’s hospitality and high-quality services contribute to its popularity as an ideal destination for unforgettable vacations.
Promoting Destinations Like Roatan at the B2B Meeting
Roatan, as a central tourist destination in this event, exemplifies how Honduras is aiming to position itself in the Central American market as an attractive option for Guatemalan tourists. The island is not only famous for its natural beauty but also for its potential in ecotourism and water activities, which align perfectly with the interests of tourists seeking adventure, relaxation, and nature.
The B2B meeting provided the opportunity for entrepreneurs and tourism operators from both countries to form alliances to promote these destinations more effectively, improving the visibility of Roatan in the Guatemalan market and beyond. By capitalizing on the growing demand for diving and ecotourism destinations, Honduras has the chance to solidify its presence in the region and attract even more tourists from Guatemala and other nearby countries.
Tourist Attractions of Roatan
Roatan, the largest island of the Bay Islands, has long been a favorite destination for travelers seeking a combination of adventure, culture, and relaxation. Whether it's your first visit or you’re an experienced traveler, Roatan offers countless attractions and activities that cater to all types of tourists. Some of the main attractions in Roatan include:
Gumbalimba Park
One of the most unique experiences on the island is a visit to Gumbalimba Park, where you can interact with a variety of local wildlife. The park is famous for its Monkey Village, home to the only population of capuchin monkeys in Roatan living in the wild. Visitors can get up close to these playful creatures, making it a popular spot for animal lovers and families with children.
Gumbalimba Park also offers the opportunity to witness macaws flying freely, a colorful spectacle that brings the island's vibrant ecosystem to life. The Sloth Sanctuary offers the chance to meet and even hold these gentle, slow-moving creatures, creating unforgettable memories. Roatan’s dedication to preserving its natural wildlife is evident in the well-maintained sanctuaries, making them must-see attractions for animal enthusiasts.
Divers Paradise
Roatan is world-renowned for its diving opportunities, thanks to its location on the Mesoamerican Reef, the second-largest coral reef system in the world. For both beginners and experienced divers, Roatan offers a variety of dive sites ranging from shallow coral gardens to deep wreck dives.
Diving here provides the chance to see an extraordinary variety of marine life, including colorful coral formations, sea turtles, eagle rays, and even sharks. Shark dives are particularly popular among thrill-seekers, offering a close encounter with these magnificent creatures in their natural habitat. With numerous dive shops and certified instructors, Roatan is a top destination for anyone looking to explore the underwater world. The island's crystal-clear waters also make for excellent underwater photography.
Little French Key
For those looking for a day of relaxation in paradise, Little French Key is an idyllic private resort on an island just off the coast of Roatan. Visitors can enjoy pristine beaches, crystal-clear waters, and a range of activities such as snorkeling, kayaking, and paddleboarding. The island also features beachfront bars and restaurants where guests can savor local delicacies and cocktails.
Fort Consolation
History lovers will appreciate a visit to Fort Consolation, one of Roatan's lesser-known yet intriguing historical sites. The fort was built to defend the island from pirates and invaders during the colonial era. Visitors can explore the ruins and learn about the island's strategic importance during the Caribbean piracy era.
Snorkeling in Roatan
For those who prefer to stay near the surface, snorkeling in Roatan is just as rewarding as diving. With clear waters and abundant marine life, snorkeling spots like Half Moon Bay and West End offer incredible views of coral reefs teeming with colorful fish. The waters are warm and shallow, making this activity an ideal choice for families and those new to underwater exploration.
iSoar Roatan
iSOAR Roatan is sailboat which is moored in the sheltered waters of Halfmoon Bay, Roatan. The sailboat has been retrofitted with dive platforms, rope swings, and rock climbing footholds. iSoar is free to the public, and it is quickly becoming a Roatan favorite. The iSoar sits in about 20 ft of water with a seagrass bottom. There are patches of sand here and there, but most of the bottom is covered in with seagrass. The Coral Reef system is located just a few strokes away.
Roatan Freediving
For those who wish to explore the underwater world without the need for scuba gear, Roatan Freediving offers a unique way to experience the island's marine life. Freediving allows you to dive deeper using only a single breath, providing a meditative and exhilarating experience. Roatan is an ideal location for this sport due to its calm, clear waters and abundance of diving spots.
Roatan's Live Music Scene
Roatan is not only known for its natural beauty but also boasts a vibrant live music scene. Many bars and restaurants on the island feature performances by local musicians, often playing a mix of reggae, Caribbean rhythms, and popular hits. Visitors can enjoy live music while sipping cocktails and watching the sunset, a perfect way to end the day on the island.
Iguana Farm
Nature and reptile lovers won’t want to miss a visit to the Iguana Farm, a sanctuary dedicated to protecting green iguanas, an endangered species. Visitors can interact closely with these fascinating creatures and learn about ongoing conservation efforts to preserve their habitat.
Fishing and Shark Dives
Fishing is another popular activity in Roatan, with opportunities ranging from deep-sea fishing for large game like marlin and tuna to lobster fishing, where you can catch your own dinner in the crystal-clear waters around the island. Shark dives also cater to more adventurous visitors wishing to see these fascinating marine predators up close.
Roatan Rum Company
No visit to Roatan would be complete without sampling the local rum. Roatan Rum Company offers tours where visitors can learn about the distillation process and taste a variety of locally produced rums. The tour ends with a tasting session on a scenic terrace overlooking the Caribbean, making it an ideal stop for both rum enthusiasts and casual tourists.
Kitesurfing
For water sports enthusiasts, Roatan is a fantastic place for kitesurfing, with consistent winds and crystal-clear waters. Kitesurfers, both beginners and experienced, will find that the waters surrounding the island offer optimal conditions for this thrilling activity.
Santos Guardiola: East End Roatan
Located on the easternmost side of Roatan, Santos Guardiola includes small communities, each with its unique charm, and offers visitors a more authentic and laid-back experience of island life, away from the bustling tourist hubs. Each with its own history, culture, and charm. Some of the most well-known communities in this part of the island include St. Helene, Port Royal, Camp Bay, Diamond Rock, Oak Ridge, Calabash Bight, Jonesville, Jonesville Point, and Punta Gorda.
A remote village known for its pristine natural beauty and mangrove channels.
Camp Bay
Featuring one of the most beautiful beaches on the island, perfect for those looking to relax in paradise.
Calabash Bight
A serene bay with calm waters, ideal for kayaking and paddleboarding.
Port Royal
A historically significant site, once home to English pirates, now a peaceful and scenic area for exploration.
Diamond Rock
Known for its striking natural formations and great fishing spots.
Jonesville
A quiet fishing village known for its mangrove channels and scenic beauty.
Punta Gorda
This Garifuna village is steeped in history and tradition, offering visitors a glimpse into the vibrant Garifuna culture. You can interact with locals, learn about their customs, and even take part in cultural events that showcase traditional Garifuna music and dance.
Oakridge
Another must-see community in Santos Guardiola is Oak Ridge, often referred to as the “Venice of Roatan.” Visitors can explore the village by water taxi, getting a true sense of life in this vibrant, sea-bound community.
Things to Do in the East End of Roatan
Visitors to Santos Guardiola can also take advantage of a variety of activities that showcase the beauty and culture of Roatan’s East End. Some of the most popular attractions include:
Punta Gorda Garifuna Village
The oldest settlement on the island, Punta Gorda offers visitors the chance to immerse themselves in Garifuna culture. Watch traditional dances, enjoy Garifuna cuisine, and learn about the history of this unique Afro-Caribbean community.
Snorkeling in Oak Ridge
Known for its crystal-clear waters and vibrant marine life, Oak Ridge is one of the best snorkeling spots in Roatan’s southeast region. Discover the beauty of the coral reefs and underwater ecosystems that surround the area.
Oak Ridge Tuk Tuk Tour
Take a tuk-tuk tour through the colorful streets of Oak Ridge, one of Roatan’s most distinctive fishing villages. The tuk-tuk, a small motorized vehicle, is a fun and convenient way to explore the area.
Mangrove Channel Tours
Explore the serene mangrove channels in Jonesville and St. Helene, where you can glide through calm waterways and observe the unique ecosystems that thrive in these lush environments.
Camp Bay Beach
Camp Bay Beach in Santos Guardiola, Roatan, is the island’s most pristine and beautiful beach. Known for its untouched white sands and crystal-clear turquoise waters, this hidden gem offers a serene, natural escape away from the crowds, capturing the essence of Roatan’s unspoiled beauty.
Kitesurfing
Located beside Camp Bay Lodge, is the only kitesurfing school in Honduras. It offers lessons in English, Spanish, and German, as well as equipment rentals and storage options. With direct beach access and rescue support, Kitesurf Roatan ensures a safe and enjoyable experience. They also organize guided excursions to top kitesurfing spots around the area.
Paya Bay Resort
Is a boutique beach, nature, and wellness retreat focused on tranquility and a deep connection with nature. Located on a bluff with views of the Caribbean and two half-moon beaches, it offers access to the Mesoamerican Barrier Reef just offshore. The 16-acre property includes designated Naturist Zones and hosts Naturist Weeks for a unique naturist experience.
Camp Bay Beach Lodge
Camp Bay Lodge is a boutique hotel on Roatan’s peaceful East End, offering a mindful stay focused on nature, authenticity, and tranquility. Located near pristine turquoise beaches and lush vegetation, it provides a unique experience surrounded by local wildlife like birds, iguanas, and butterflies, as well as the island’s laid-back, “country” lifestyle.
The B2B business meeting between Honduras and Guatemala marks an important step toward consolidating regional tourism and strengthening tourism infrastructure between the two countries. Through events like this, tourism operators, travel agencies, and entrepreneurs from the region have the opportunity to explore new forms of collaboration, leading to more options and better experiences for travelers.
With direct flights between Guatemala City and Roatan, the ease of access, and the wealth of tourism destinations in Honduras, the future of tourism in Central America looks promising. These events not only open doors to new business opportunities but also strengthen regional cooperation and integration, which are essential for the economic and tourism development of the region. Undoubtedly, tourism in Honduras and Guatemala holds immense potential that is just beginning to be explored, and with the joint efforts of both countries, more alliances and opportunities for regional travelers are expected to emerge.
