Strengthening Honduras-El Salvador Tourism: Media Tour Showcases Roatan’s Beauty
In an effort to strengthen tourism ties between Honduras and El Salvador, the Honduran Institute of Tourism (IHT) recently organized a successful media tour on the island of Roatan in the Honduran Caribbean. The initiative brought together prominent Salvadoran journalists and content creators to experience the unique offerings of this world-class destination.
El Salvador represents the second most important tourism market for Honduras, with over 170,000 Salvadoran visitors in 2023 alone. Roatan, renowned for its pristine beaches, crystal-clear waters, vibrant coral reefs, and rich cultural and culinary heritage, stands out as a top destination for Salvadoran travelers.
Exploring Roatan’s Iconic Attractions
During their stay, the media group had the opportunity to explore some of the island’s most iconic landmarks and resorts, immersing themselves in its cultural, gastronomic, and ecological treasures.
The tour included visits to cultural and gastronomic hotspots such as Mayak Chocolate Roatan and The Roatan Chocolate Factory. Here, participants delved into the rich cacao traditions of Central America, learning about the chocolate-making process from bean to bar. These establishments, celebrated for their artisanal approach and environmental commitment, offered an engaging and educational experience.
The group also experienced Roatan’s remarkable biodiversity and ecotourism offerings through visits to Gumbalimba Park and Mayan Eden Eco Park.
At Gumbalimba Park, participants interacted with friendly macaws and white-faced capuchin monkeys, strolled along tropical trails, and crossed the park’s iconic suspension bridge for unforgettable memories.
Meanwhile, Mayan Eden Eco Park provided a blend of nature and culture, featuring exotic flora and unique ecological activities that highlighted the island’s environmental diversity.
A Commitment to Regional Tourism Promotion
This media tour was organized in collaboration with the Central American Tourism Promotion Agency (CATA), showcasing Honduras’s dedication to fostering regional tourism and positioning Roatan as an unparalleled destination in the Caribbean. By hosting this event, Honduras reaffirmed its commitment to showcasing the beauty, culture, and hospitality of Roatan, inviting more Salvadoran visitors to explore this tropical paradise.
Why Roatan is the Perfect Destination
1. Unforgettable Vacations
Adventure and relaxation: From exploring the Mesoamerican Reef to unwinding on pristine white-sand beaches, Roatan has something for everyone.
Warm hospitality: Visitors are greeted with the islanders’ trademark warmth and friendliness.
2. Remote Work in Paradise
With high-speed internet and a growing community of remote workers, Roatan provides the perfect blend of productivity and tranquility.
3. Investment Opportunities
Direct connections to North America make Roatan a strategic location for business and real estate investment, especially in the tourism sector.
4. Unique Lifestyle
Living in Roatan offers a perfect balance between modern conveniences and a close connection to nature.
Tourist Attractions of Roatan
Roatan, the largest island of the Bay Islands, has long been a favorite destination for travelers seeking a combination of adventure, culture, and relaxation. Whether it's your first visit or you’re an experienced traveler, Roatan offers countless attractions and activities that cater to all types of tourists. Some of the main attractions in Roatan include:
Gumbalimba Park
One of the most unique experiences on the island is a visit to Gumbalimba Park, where you can interact with a variety of local wildlife. The park is famous for its Monkey Village, home to the only population of capuchin monkeys in Roatan living in the wild. Visitors can get up close to these playful creatures, making it a popular spot for animal lovers and families with children.
Gumbalimba Park also offers the opportunity to witness macaws flying freely, a colorful spectacle that brings the island's vibrant ecosystem to life. The Sloth Sanctuary offers the chance to meet and even hold these gentle, slow-moving creatures, creating unforgettable memories. Roatan’s dedication to preserving its natural wildlife is evident in the well-maintained sanctuaries, making them must-see attractions for animal enthusiasts.
Divers Paradise
Roatan is world-renowned for its diving opportunities, thanks to its location on the Mesoamerican Reef, the second-largest coral reef system in the world. For both beginners and experienced divers, Roatan offers a variety of dive sites ranging from shallow coral gardens to deep wreck dives.
Diving here provides the chance to see an extraordinary variety of marine life, including colorful coral formations, sea turtles, eagle rays, and even sharks. Shark dives are particularly popular among thrill-seekers, offering a close encounter with these magnificent creatures in their natural habitat. With numerous dive shops and certified instructors, Roatan is a top destination for anyone looking to explore the underwater world. The island's crystal-clear waters also make for excellent underwater photography.
Little French Key
For those looking for a day of relaxation in paradise, Little French Key is an idyllic private resort on an island just off the coast of Roatan. Visitors can enjoy pristine beaches, crystal-clear waters, and a range of activities such as snorkeling, kayaking, and paddleboarding. The island also features beachfront bars and restaurants where guests can savor local delicacies and cocktails.
Fort Consolation
History lovers will appreciate a visit to Fort Consolation, one of Roatan's lesser-known yet intriguing historical sites. The fort was built to defend the island from pirates and invaders during the colonial era. Visitors can explore the ruins and learn about the island's strategic importance during the Caribbean piracy era.
Snorkeling in Roatan
For those who prefer to stay near the surface, snorkeling in Roatan is just as rewarding as diving. With clear waters and abundant marine life, snorkeling spots like Half Moon Bay and West End offer incredible views of coral reefs teeming with colorful fish. The waters are warm and shallow, making this activity an ideal choice for families and those new to underwater exploration.
iSoar Roatan
iSOAR Roatan is sailboat which is moored in the sheltered waters of Halfmoon Bay, Roatan. The sailboat has been retrofitted with dive platforms, rope swings, and rock climbing footholds. iSoar is free to the public, and it is quickly becoming a Roatan favorite. The iSoar sits in about 20 ft of water with a seagrass bottom. There are patches of sand here and there, but most of the bottom is covered in with seagrass. The Coral Reef system is located just a few strokes away.
Roatan Freediving
For those who wish to explore the underwater world without the need for scuba gear, Roatan Freediving offers a unique way to experience the island's marine life. Freediving allows you to dive deeper using only a single breath, providing a meditative and exhilarating experience. Roatan is an ideal location for this sport due to its calm, clear waters and abundance of diving spots.
Roatan's Live Music Scene
Roatan is not only known for its natural beauty but also boasts a vibrant live music scene. Many bars and restaurants on the island feature performances by local musicians, often playing a mix of reggae, Caribbean rhythms, and popular hits. Visitors can enjoy live music while sipping cocktails and watching the sunset, a perfect way to end the day on the island.
Iguana Farm
Nature and reptile lovers won’t want to miss a visit to the Iguana Farm, a sanctuary dedicated to protecting green iguanas, an endangered species. Visitors can interact closely with these fascinating creatures and learn about ongoing conservation efforts to preserve their habitat.
Fishing and Shark Dives
Fishing is another popular activity in Roatan, with opportunities ranging from deep-sea fishing for large game like marlin and tuna to lobster fishing, where you can catch your own dinner in the crystal-clear waters around the island. Shark dives also cater to more adventurous visitors wishing to see these fascinating marine predators up close.
Roatan Rum Company
No visit to Roatan would be complete without sampling the local rum. Roatan Rum Company offers tours where visitors can learn about the distillation process and taste a variety of locally produced rums. The tour ends with a tasting session on a scenic terrace overlooking the Caribbean, making it an ideal stop for both rum enthusiasts and casual tourists.
Kitesurfing
For water sports enthusiasts, Roatan is a fantastic place for kitesurfing, with consistent winds and crystal-clear waters. Kitesurfers, both beginners and experienced, will find that the waters surrounding the island offer optimal conditions for this thrilling activity.
Santos Guardiola: East End Roatan
Located on the easternmost side of Roatan, Santos Guardiola includes small communities, each with its unique charm, and offers visitors a more authentic and laid-back experience of island life, away from the bustling tourist hubs. Each with its own history, culture, and charm. Some of the most well-known communities in this part of the island include St. Helene, Port Royal, Camp Bay, Diamond Rock, Oak Ridge, Calabash Bight, Jonesville, Jonesville Point, and Punta Gorda.
A remote village known for its pristine natural beauty and mangrove channels.
Camp Bay
Featuring one of the most beautiful beaches on the island, perfect for those looking to relax in paradise.
Calabash Bight
A serene bay with calm waters, ideal for kayaking and paddleboarding.
Port Royal
A historically significant site, once home to English pirates, now a peaceful and scenic area for exploration.
Diamond Rock
Known for its striking natural formations and great fishing spots.
Jonesville
A quiet fishing village known for its mangrove channels and scenic beauty.
Punta Gorda
This Garifuna village is steeped in history and tradition, offering visitors a glimpse into the vibrant Garifuna culture. You can interact with locals, learn about their customs, and even take part in cultural events that showcase traditional Garifuna music and dance.
Oakridge
Another must-see community in Santos Guardiola is Oak Ridge, often referred to as the “Venice of Roatan.” Visitors can explore the village by water taxi, getting a true sense of life in this vibrant, sea-bound community.
Things to Do in the East End of Roatan
Visitors to Santos Guardiola can also take advantage of a variety of activities that showcase the beauty and culture of Roatan’s East End. Some of the most popular attractions include:
Punta Gorda Garifuna Village
The oldest settlement on the island, Punta Gorda offers visitors the chance to immerse themselves in Garifuna culture. Watch traditional dances, enjoy Garifuna cuisine, and learn about the history of this unique Afro-Caribbean community.
Snorkeling in Oak Ridge
Known for its crystal-clear waters and vibrant marine life, Oak Ridge is one of the best snorkeling spots in Roatan’s southeast region. Discover the beauty of the coral reefs and underwater ecosystems that surround the area.
Oak Ridge Tuk Tuk Tour
Take a tuk-tuk tour through the colorful streets of Oak Ridge, one of Roatan’s most distinctive fishing villages. The tuk-tuk, a small motorized vehicle, is a fun and convenient way to explore the area.
Mangrove Channel Tours
Explore the serene mangrove channels in Jonesville and St. Helene, where you can glide through calm waterways and observe the unique ecosystems that thrive in these lush environments.
Camp Bay Beach
Camp Bay Beach in Santos Guardiola, Roatan, is the island’s most pristine and beautiful beach. Known for its untouched white sands and crystal-clear turquoise waters, this hidden gem offers a serene, natural escape away from the crowds, capturing the essence of Roatan’s unspoiled beauty.
Kitesurfing
Located beside Camp Bay Lodge, is the only kitesurfing school in Honduras. It offers lessons in English, Spanish, and German, as well as equipment rentals and storage options. With direct beach access and rescue support, Kitesurf Roatan ensures a safe and enjoyable experience. They also organize guided excursions to top kitesurfing spots around the area.
Paya Bay Resort
Is a boutique beach, nature, and wellness retreat focused on tranquility and a deep connection with nature. Located on a bluff with views of the Caribbean and two half-moon beaches, it offers access to the Mesoamerican Barrier Reef just offshore. The 16-acre property includes designated Naturist Zones and hosts Naturist Weeks for a unique naturist experience.
Camp Bay Beach Lodge
Camp Bay Lodge is a boutique hotel on Roatan’s peaceful East End, offering a mindful stay focused on nature, authenticity, and tranquility. Located near pristine turquoise beaches and lush vegetation, it provides a unique experience surrounded by local wildlife like birds, iguanas, and butterflies, as well as the island’s laid-back, “country” lifestyle.
The media tour not only highlighted the breathtaking beauty and diverse experiences Roatan has to offer but also reinforced the deep cultural and economic ties between Honduras and El Salvador. By showcasing the island’s unique blend of adventure, relaxation, and cultural richness, this initiative further cements Roatan’s reputation as a must-visit destination in the Caribbean. With ongoing efforts to promote regional tourism, Roatan continues to invite visitors from all over the world to discover its unparalleled charm and warm hospitality.
