Honduras Participates in the World Travel and Tourism Expo Miami 2024: An Opportunity to Promote Roatan as a Caribbean Tourist Destination
Honduras had a prominent presence at the second edition of the World Travel and Tourism Expo (WTE) Miami 2024, held at the prestigious Miami Beach Convention Center. This event has established itself as a key meeting point for the international tourism sector, bringing together representatives from various regions around the world, including Central America, North America, South America, Europe, Asia, and Africa. This year’s edition took place from October 3 to 4 and served as an important platform to promote Honduras's tourism offerings, particularly Roatan, a rising Caribbean destination.
A Space for Tourism Development
During WTE Miami 2024, the Honduran Institute of Tourism (IHT) actively participated through the CATA Central America agency to showcase the natural and cultural wonders that Honduras has to offer. The IHT's strategy focuses on attracting international tourists and fostering business alliances in the tourism industry, highlighting the richness of its biodiversity, history, and culture.
The event's inauguration featured speeches from prominent figures in the tourism sector, who emphasized the importance of tourism for the region's economic development and the vital role that Miami plays as an international hub in this sector.
In addition, CATA's Secretary General, Boris Iraheta, presented the opportunities that Central American tourism offers, making a special call for the upcoming Central American Tourism Congress (CATM) 2025, which will take place in San Pedro Sula on October 21, 2025. Events like these enhance the visibility of Honduras and its destinations, such as Roatan, on the international tourism map.
Air Connectivity: An Advantage for Roatan
One of the highlights of Honduras's participation in the WTE was air connectivity. With the recent addition of direct flights from Miami to Roatan, the island positions itself as an accessible and attractive option for U.S. tourists. This connection not only facilitates access to Roatan but also represents an opportunity for more visitors to discover the island's natural beauty, white sandy beaches, and vibrant culture.
Leveraging this connectivity is essential for positioning Roatan as a Caribbean tourist destination. Tourists arriving through these direct flights will be able to enjoy a unique experience that includes activities such as diving, jungle exploration, and immersion in Garifuna culture, among many others.
WTE Miami 2025
The third edition of the World Travel and Tourism Expo will be held on September 17 and 18, 2025, at the Miami Beach Convention Center. This event represents an excellent opportunity to continue positioning Roatan as a prominent tourist destination in the Caribbean.
WTE Miami 2025 is poised to be a fundamental space for exchanging ideas, building networks, and promoting destinations. The sponsorship and exhibition packages offered during the event provide a valuable opportunity to build high-impact relationships with influential professionals in the travel industry, both nationally and internationally.
What to Expect at WTE Miami 2025?
Attendees at WTE Miami 2025 can expect:
Learning: Access to experts from the tourism and aviation industries worldwide, with seminars and workshops promoting global collaboration
Connections: Opportunities to experience an engaging exhibition and join global tourism professionals
Growth: An interactive exhibition floor that facilitates one-on-one meetings and networking opportunities in both the private and public sectors
Tourist Attractions of Roatan
Roatan, the largest island of the Bay Islands, has long been a favorite destination for travelers seeking a combination of adventure, culture, and relaxation. Whether it's your first visit or you’re an experienced traveler, Roatan offers countless attractions and activities that cater to all types of tourists. Some of the main attractions in Roatan include:
Gumbalimba Park
One of the most unique experiences on the island is a visit to Gumbalimba Park, where you can interact with a variety of local wildlife. The park is famous for its Monkey Village, home to the only population of capuchin monkeys in Roatan living in the wild. Visitors can get up close to these playful creatures, making it a popular spot for animal lovers and families with children.
Gumbalimba Park also offers the opportunity to witness macaws flying freely, a colorful spectacle that brings the island's vibrant ecosystem to life. The Sloth Sanctuary offers the chance to meet and even hold these gentle, slow-moving creatures, creating unforgettable memories. Roatan’s dedication to preserving its natural wildlife is evident in the well-maintained sanctuaries, making them must-see attractions for animal enthusiasts.
Divers Paradise
Roatan is world-renowned for its diving opportunities, thanks to its location on the Mesoamerican Reef, the second-largest coral reef system in the world. For both beginners and experienced divers, Roatan offers a variety of dive sites ranging from shallow coral gardens to deep wreck dives.
Diving here provides the chance to see an extraordinary variety of marine life, including colorful coral formations, sea turtles, eagle rays, and even sharks. Shark dives are particularly popular among thrill-seekers, offering a close encounter with these magnificent creatures in their natural habitat. With numerous dive shops and certified instructors, Roatan is a top destination for anyone looking to explore the underwater world. The island's crystal-clear waters also make for excellent underwater photography.
Little French Key
For those looking for a day of relaxation in paradise, Little French Key is an idyllic private resort on an island just off the coast of Roatan. Visitors can enjoy pristine beaches, crystal-clear waters, and a range of activities such as snorkeling, kayaking, and paddleboarding. The island also features beachfront bars and restaurants where guests can savor local delicacies and cocktails.
Fort Consolation
History lovers will appreciate a visit to Fort Consolation, one of Roatan's lesser-known yet intriguing historical sites. The fort was built to defend the island from pirates and invaders during the colonial era. Visitors can explore the ruins and learn about the island's strategic importance during the Caribbean piracy era.
Snorkeling in Roatan
For those who prefer to stay near the surface, snorkeling in Roatan is just as rewarding as diving. With clear waters and abundant marine life, snorkeling spots like Half Moon Bay and West End offer incredible views of coral reefs teeming with colorful fish. The waters are warm and shallow, making this activity an ideal choice for families and those new to underwater exploration.
iSoar Roatan
iSOAR Roatan is sailboat which is moored in the sheltered waters of Halfmoon Bay, Roatan. The sailboat has been retrofitted with dive platforms, rope swings, and rock climbing footholds. iSoar is free to the public, and it is quickly becoming a Roatan favorite. The iSoar sits in about 20 ft of water with a seagrass bottom. There are patches of sand here and there, but most of the bottom is covered in with seagrass. The Coral Reef system is located just a few strokes away.
Roatan Freediving
For those who wish to explore the underwater world without the need for scuba gear, Roatan Freediving offers a unique way to experience the island's marine life. Freediving allows you to dive deeper using only a single breath, providing a meditative and exhilarating experience. Roatan is an ideal location for this sport due to its calm, clear waters and abundance of diving spots.
Roatan's Live Music Scene
Roatan is not only known for its natural beauty but also boasts a vibrant live music scene. Many bars and restaurants on the island feature performances by local musicians, often playing a mix of reggae, Caribbean rhythms, and popular hits. Visitors can enjoy live music while sipping cocktails and watching the sunset, a perfect way to end the day on the island.
Iguana Farm
Nature and reptile lovers won’t want to miss a visit to the Iguana Farm, a sanctuary dedicated to protecting green iguanas, an endangered species. Visitors can interact closely with these fascinating creatures and learn about ongoing conservation efforts to preserve their habitat.
Fishing and Shark Dives
Fishing is another popular activity in Roatan, with opportunities ranging from deep-sea fishing for large game like marlin and tuna to lobster fishing, where you can catch your own dinner in the crystal-clear waters around the island. Shark dives also cater to more adventurous visitors wishing to see these fascinating marine predators up close.
Roatan Rum Company
No visit to Roatan would be complete without sampling the local rum. Roatan Rum Company offers tours where visitors can learn about the distillation process and taste a variety of locally produced rums. The tour ends with a tasting session on a scenic terrace overlooking the Caribbean, making it an ideal stop for both rum enthusiasts and casual tourists.
Kitesurfing
For water sports enthusiasts, Roatan is a fantastic place for kitesurfing, with consistent winds and crystal-clear waters. Kitesurfers, both beginners and experienced, will find that the waters surrounding the island offer optimal conditions for this thrilling activity.
Santos Guardiola: East End Roatan
Located on the easternmost side of Roatan, Santos Guardiola includes small communities, each with its unique charm, and offers visitors a more authentic and laid-back experience of island life, away from the bustling tourist hubs. Each with its own history, culture, and charm. Some of the most well-known communities in this part of the island include St. Helene, Port Royal, Camp Bay, Diamond Rock, Oak Ridge, Calabash Bight, Jonesville, Jonesville Point, and Punta Gorda.
A remote village known for its pristine natural beauty and mangrove channels.
Camp Bay
Featuring one of the most beautiful beaches on the island, perfect for those looking to relax in paradise.
Calabash Bight
A serene bay with calm waters, ideal for kayaking and paddleboarding.
Port Royal
A historically significant site, once home to English pirates, now a peaceful and scenic area for exploration.
Diamond Rock
Known for its striking natural formations and great fishing spots.
Jonesville
A quiet fishing village known for its mangrove channels and scenic beauty.
Punta Gorda
This Garifuna village is steeped in history and tradition, offering visitors a glimpse into the vibrant Garifuna culture. You can interact with locals, learn about their customs, and even take part in cultural events that showcase traditional Garifuna music and dance.
Oakridge
Another must-see community in Santos Guardiola is Oak Ridge, often referred to as the “Venice of Roatan.” Visitors can explore the village by water taxi, getting a true sense of life in this vibrant, sea-bound community.
Things to Do in the East End of Roatan
Visitors to Santos Guardiola can also take advantage of a variety of activities that showcase the beauty and culture of Roatan’s East End. Some of the most popular attractions include:
Punta Gorda Garifuna Village
The oldest settlement on the island, Punta Gorda offers visitors the chance to immerse themselves in Garifuna culture. Watch traditional dances, enjoy Garifuna cuisine, and learn about the history of this unique Afro-Caribbean community.
Snorkeling in Oak Ridge
Known for its crystal-clear waters and vibrant marine life, Oak Ridge is one of the best snorkeling spots in Roatan’s southeast region. Discover the beauty of the coral reefs and underwater ecosystems that surround the area.
Oak Ridge Tuk Tuk Tour
Take a tuk-tuk tour through the colorful streets of Oak Ridge, one of Roatan’s most distinctive fishing villages. The tuk-tuk, a small motorized vehicle, is a fun and convenient way to explore the area.
Mangrove Channel Tours
Explore the serene mangrove channels in Jonesville and St. Helene, where you can glide through calm waterways and observe the unique ecosystems that thrive in these lush environments.
Camp Bay Beach
Camp Bay Beach in Santos Guardiola, Roatan, is the island’s most pristine and beautiful beach. Known for its untouched white sands and crystal-clear turquoise waters, this hidden gem offers a serene, natural escape away from the crowds, capturing the essence of Roatan’s unspoiled beauty.
Kitesurfing
Located beside Camp Bay Lodge, is the only kitesurfing school in Honduras. It offers lessons in English, Spanish, and German, as well as equipment rentals and storage options. With direct beach access and rescue support, Kitesurf Roatan ensures a safe and enjoyable experience. They also organize guided excursions to top kitesurfing spots around the area.
Paya Bay Resort
Is a boutique beach, nature, and wellness retreat focused on tranquility and a deep connection with nature. Located on a bluff with views of the Caribbean and two half-moon beaches, it offers access to the Mesoamerican Barrier Reef just offshore. The 16-acre property includes designated Naturist Zones and hosts Naturist Weeks for a unique naturist experience.
Camp Bay Beach Lodge
Camp Bay Lodge is a boutique hotel on Roatan’s peaceful East End, offering a mindful stay focused on nature, authenticity, and tranquility. Located near pristine turquoise beaches and lush vegetation, it provides a unique experience surrounded by local wildlife like birds, iguanas, and butterflies, as well as the island’s laid-back, “country” lifestyle.
Honduras's participation in the World Travel and Tourism Expo Miami 2024 underscores the country's commitment to developing its tourism industry and promoting Roatan as a top-tier destination. With the confirmation of the next edition in 2025 and the advantage of direct flights from Miami, Honduras has the opportunity to consolidate its presence in the international tourism market and attract a growing number of visitors to the beautiful islands of Utila and Roatan.
Without a doubt, the island has much to offer, and the time to explore it has never been better. The countdown to WTE Miami 2025 has already begun!
