Roatan in the Top 10 for Cruise Revenue Destinations
Honduras has firmly positioned itself among the top ten destinations for cruise industry revenue, achieving an impressive sum of $180 million in the 2023-2024 period, according to a recent report from Business Research & Economic Advisors (BREA). This accomplishment places the country alongside other world-renowned tourist destinations, including the Bahamas, Cozumel (Mexico), and the U.S. Virgin Islands, which lead the list. Surpassing destinations such as the Cayman Islands and Aruba, Honduras solidifies its role in the cruise sector, highlighting its potential for growth and tourism development.
Growth of the Global and Honduran Cruise Industry
Worldwide, the cruise industry has experienced significant growth in recent years. According to BREA statistics, revenue generated by cruise activity in 33 Caribbean destinations surpassed $4.2 billion last year, reflecting a 27% increase compared to previous figures. This sustained growth is an indication of the rising popularity of cruises as a travel option and the economic value it represents for host destinations.
In Honduras, cruise ships not only contribute significant revenue but also generate employment and boost the local economy. According to the BREA study, direct spending by cruise tourists in Honduras has led to the creation of approximately 3,386 jobs, generating wages totaling $30.6 million. Additionally, passenger surveys highlight that visitors arriving in Honduras by cruise give highly positive ratings to their experience, appreciating aspects such as excursion organization, the knowledge and professionalism of tour guides, the warmth and hospitality of residents, and the courtesy of local employees. This favorable feedback not only encourages tourists to return but also turns them into ambassadors for Honduras, promoting the destination among family and friends.
Roatan: Honduras’s Leading Cruise Destination
In the 2023-2024 period, Honduras expects to welcome over 1.6 million cruise passengers, marking a historic record for the country and underscoring the popularity of its Caribbean destinations. Within this framework, the island of Roatan has been essential to the success of the cruise industry in Honduras. This season, Roatan has welcomed more than 100 cruise ships, an unprecedented milestone in the country’s tourism history. This achievement positions the island as a world-class destination and reinforces its status as a must-visit stop on Caribbean cruise itineraries.
Roatan is known for its white sand beaches, crystal-clear waters, and unique marine biodiversity, elements that make it an irresistible attraction for cruise passengers. In addition, the island offers a wide range of activities for visitors, from diving and snorkeling on the world’s second-largest coral reef to tours through its picturesque villages and cultural experiences with local communities. Roatan also boasts high-quality tourist infrastructure, including resorts, restaurants, and visitor services. With direct flight connections from Miami, the island is accessible to both air travelers and cruise visitors, solidifying it as one of the Caribbean’s most attractive destinations.
Benefits of the Cruise Industry in Honduras
The benefits of the cruise industry in Honduras are not only reflected in direct revenue and job creation but also in the social and cultural impact it generates. Cruise tourism helps invigorate the local economy by promoting commercial activity and stimulating the development of new services and businesses within host communities. This translates into an improved quality of life for residents and greater visibility for Honduras as a valuable Caribbean destination.
According to the BREA report, the average spending per cruise passenger in Honduras is approximately $104.36, representing an increase compared to previous years. This rise in average spending indicates that tourists appreciate the country’s offerings and are willing to spend more on excursions, souvenirs, and local activities. In fact, the BREA study reveals that average passenger spending has increased in 26 of the 31 evaluated destinations, with 14 of them exceeding $100 per tourist.
The Honduran government’s strategy for sustainable cruise tourism development includes continuing to expand infrastructure and maintaining high service standards to ensure memorable experiences for visitors. Additionally, there is an emphasis on protecting the country’s natural and cultural resources, ensuring that tourism growth does not compromise biodiversity or the cultural identity of local communities.
Tourist Attractions of Roatan
Roatan, the largest island of the Bay Islands, has long been a favorite destination for travelers seeking a combination of adventure, culture, and relaxation. Whether it's your first visit or you’re an experienced traveler, Roatan offers countless attractions and activities that cater to all types of tourists. Some of the main attractions in Roatan include:
Gumbalimba Park
One of the most unique experiences on the island is a visit to Gumbalimba Park, where you can interact with a variety of local wildlife. The park is famous for its Monkey Village, home to the only population of capuchin monkeys in Roatan living in the wild. Visitors can get up close to these playful creatures, making it a popular spot for animal lovers and families with children.
Gumbalimba Park also offers the opportunity to witness macaws flying freely, a colorful spectacle that brings the island's vibrant ecosystem to life. The Sloth Sanctuary offers the chance to meet and even hold these gentle, slow-moving creatures, creating unforgettable memories. Roatan’s dedication to preserving its natural wildlife is evident in the well-maintained sanctuaries, making them must-see attractions for animal enthusiasts.
Divers Paradise
Roatan is world-renowned for its diving opportunities, thanks to its location on the Mesoamerican Reef, the second-largest coral reef system in the world. For both beginners and experienced divers, Roatan offers a variety of dive sites ranging from shallow coral gardens to deep wreck dives.
Diving here provides the chance to see an extraordinary variety of marine life, including colorful coral formations, sea turtles, eagle rays, and even sharks. Shark dives are particularly popular among thrill-seekers, offering a close encounter with these magnificent creatures in their natural habitat. With numerous dive shops and certified instructors, Roatan is a top destination for anyone looking to explore the underwater world. The island's crystal-clear waters also make for excellent underwater photography.
Little French Key
For those looking for a day of relaxation in paradise, Little French Key is an idyllic private resort on an island just off the coast of Roatan. Visitors can enjoy pristine beaches, crystal-clear waters, and a range of activities such as snorkeling, kayaking, and paddleboarding. The island also features beachfront bars and restaurants where guests can savor local delicacies and cocktails.
Fort Consolation
History lovers will appreciate a visit to Fort Consolation, one of Roatan's lesser-known yet intriguing historical sites. The fort was built to defend the island from pirates and invaders during the colonial era. Visitors can explore the ruins and learn about the island's strategic importance during the Caribbean piracy era.
Snorkeling in Roatan
For those who prefer to stay near the surface, snorkeling in Roatan is just as rewarding as diving. With clear waters and abundant marine life, snorkeling spots like Half Moon Bay and West End offer incredible views of coral reefs teeming with colorful fish. The waters are warm and shallow, making this activity an ideal choice for families and those new to underwater exploration.
iSoar Roatan
iSOAR Roatan is sailboat which is moored in the sheltered waters of Halfmoon Bay, Roatan. The sailboat has been retrofitted with dive platforms, rope swings, and rock climbing footholds. iSoar is free to the public, and it is quickly becoming a Roatan favorite. The iSoar sits in about 20 ft of water with a seagrass bottom. There are patches of sand here and there, but most of the bottom is covered in with seagrass. The Coral Reef system is located just a few strokes away.
Roatan Freediving
For those who wish to explore the underwater world without the need for scuba gear, Roatan Freediving offers a unique way to experience the island's marine life. Freediving allows you to dive deeper using only a single breath, providing a meditative and exhilarating experience. Roatan is an ideal location for this sport due to its calm, clear waters and abundance of diving spots.
Roatan's Live Music Scene
Roatan is not only known for its natural beauty but also boasts a vibrant live music scene. Many bars and restaurants on the island feature performances by local musicians, often playing a mix of reggae, Caribbean rhythms, and popular hits. Visitors can enjoy live music while sipping cocktails and watching the sunset, a perfect way to end the day on the island.
Iguana Farm
Nature and reptile lovers won’t want to miss a visit to the Iguana Farm, a sanctuary dedicated to protecting green iguanas, an endangered species. Visitors can interact closely with these fascinating creatures and learn about ongoing conservation efforts to preserve their habitat.
Fishing and Shark Dives
Fishing is another popular activity in Roatan, with opportunities ranging from deep-sea fishing for large game like marlin and tuna to lobster fishing, where you can catch your own dinner in the crystal-clear waters around the island. Shark dives also cater to more adventurous visitors wishing to see these fascinating marine predators up close.
Roatan Rum Company
No visit to Roatan would be complete without sampling the local rum. Roatan Rum Company offers tours where visitors can learn about the distillation process and taste a variety of locally produced rums. The tour ends with a tasting session on a scenic terrace overlooking the Caribbean, making it an ideal stop for both rum enthusiasts and casual tourists.
Kitesurfing
For water sports enthusiasts, Roatan is a fantastic place for kitesurfing, with consistent winds and crystal-clear waters. Kitesurfers, both beginners and experienced, will find that the waters surrounding the island offer optimal conditions for this thrilling activity.
Santos Guardiola: East End Roatan
Located on the easternmost side of Roatan, Santos Guardiola includes small communities, each with its unique charm, and offers visitors a more authentic and laid-back experience of island life, away from the bustling tourist hubs. Each with its own history, culture, and charm. Some of the most well-known communities in this part of the island include St. Helene, Port Royal, Camp Bay, Diamond Rock, Oak Ridge, Calabash Bight, Jonesville, Jonesville Point, and Punta Gorda.
A remote village known for its pristine natural beauty and mangrove channels.
Camp Bay
Featuring one of the most beautiful beaches on the island, perfect for those looking to relax in paradise.
Calabash Bight
A serene bay with calm waters, ideal for kayaking and paddleboarding.
Port Royal
A historically significant site, once home to English pirates, now a peaceful and scenic area for exploration.
Diamond Rock
Known for its striking natural formations and great fishing spots.
Jonesville
A quiet fishing village known for its mangrove channels and scenic beauty.
Punta Gorda
This Garifuna village is steeped in history and tradition, offering visitors a glimpse into the vibrant Garifuna culture. You can interact with locals, learn about their customs, and even take part in cultural events that showcase traditional Garifuna music and dance.
Oakridge
Another must-see community in Santos Guardiola is Oak Ridge, often referred to as the “Venice of Roatan.” Visitors can explore the village by water taxi, getting a true sense of life in this vibrant, sea-bound community.
Things to Do in the East End of Roatan
Visitors to Santos Guardiola can also take advantage of a variety of activities that showcase the beauty and culture of Roatan’s East End. Some of the most popular attractions include:
Punta Gorda Garifuna Village
The oldest settlement on the island, Punta Gorda offers visitors the chance to immerse themselves in Garifuna culture. Watch traditional dances, enjoy Garifuna cuisine, and learn about the history of this unique Afro-Caribbean community.
Snorkeling in Oak Ridge
Known for its crystal-clear waters and vibrant marine life, Oak Ridge is one of the best snorkeling spots in Roatan’s southeast region. Discover the beauty of the coral reefs and underwater ecosystems that surround the area.
Oak Ridge Tuk Tuk Tour
Take a tuk-tuk tour through the colorful streets of Oak Ridge, one of Roatan’s most distinctive fishing villages. The tuk-tuk, a small motorized vehicle, is a fun and convenient way to explore the area.
Mangrove Channel Tours
Explore the serene mangrove channels in Jonesville and St. Helene, where you can glide through calm waterways and observe the unique ecosystems that thrive in these lush environments.
Camp Bay Beach
Camp Bay Beach in Santos Guardiola, Roatan, is the island’s most pristine and beautiful beach. Known for its untouched white sands and crystal-clear turquoise waters, this hidden gem offers a serene, natural escape away from the crowds, capturing the essence of Roatan’s unspoiled beauty.
Kitesurfing
Located beside Camp Bay Lodge, is the only kitesurfing school in Honduras. It offers lessons in English, Spanish, and German, as well as equipment rentals and storage options. With direct beach access and rescue support, Kitesurf Roatan ensures a safe and enjoyable experience. They also organize guided excursions to top kitesurfing spots around the area.
Paya Bay Resort
Is a boutique beach, nature, and wellness retreat focused on tranquility and a deep connection with nature. Located on a bluff with views of the Caribbean and two half-moon beaches, it offers access to the Mesoamerican Barrier Reef just offshore. The 16-acre property includes designated Naturist Zones and hosts Naturist Weeks for a unique naturist experience.
Camp Bay Beach Lodge
Camp Bay Lodge is a boutique hotel on Roatan’s peaceful East End, offering a mindful stay focused on nature, authenticity, and tranquility. Located near pristine turquoise beaches and lush vegetation, it provides a unique experience surrounded by local wildlife like birds, iguanas, and butterflies, as well as the island’s laid-back, “country” lifestyle.
Honduras’s position in the top 10 for cruise industry revenue is a significant achievement that enhances the country’s reputation in the tourism sector. With a combination of natural beauty, cultural richness, and a focus on sustainability, Honduras has the potential to establish itself as a leading cruise destination in the Caribbean. Investment projects in infrastructure and the government’s commitment to improving the passenger experience are crucial steps in continuing to attract more visitors.
As the cruise industry continues to grow worldwide, Roatan is in a privileged position to take advantage of this trend and foster inclusive and sustainable tourism development that benefits all. The results of BREA’s studies not only demonstrate current success but also provide a framework to identify areas for improvement and new growth opportunities.
With Roatan as its main attraction and the potential to develop new ports and attractions, Honduras is prepared to shine even brighter in the cruise industry, drawing in millions of travelers seeking a unique and authentic Caribbean destination.
